MELON FASHION GROUP INCREASED ITS SALES IN 2013
Looking back: on March 1, 2013, Melon Fashion Group closed the deal with the Cortefiel Group (Spain) on the sales of Springfield и women’secret stores in Russia and Ukraine (April 1, 2013) and thus sold 79 stores in Russia and 13 in Ukraine.
In 2013, the Company continued to expand on the market: net openings of the Group’s own stores amounted to 139 to reach by December 31, 2013 the total of 586 stores магазинов, 564 of which operate in Russia(befree – 218, ZARINA – 196, LOVE REPUBLIC – 150), 18 stores operate in Ukraine (befree – 6, LOVE REPUBLIC – 12), 3 stores are opened in Kazakhstan and 1store in Belarus.
“Pursuing the strategy for development of our own brands, we plan to open not less than 170 new befree, ZARINA and LOVE REPUBLIC stores in 2014. We don’t regard this figure as “fanciful”. The number of cities where we operate and the interest of customers in our brands make this plan quite achievable”, noted Polina Bakshaeva, the CEO of Melon Fashion Group.
Public joint-stock company Melon Fashion Group runs three fashion brands: befree, ZARINA and LOVE REPUBLIC. The Company performs the full cycle of the fashion business starting from design through production and buying to distribution, sales and marketing of women’s and men’s apparel and accessories.