People are infatuated not with fashion, but with those who create it.
Coco Chanel.
The Company’s position on the marketOur Company is experiencing a new period of its development – the transition to a principally new stage of corporate operations in stiff economic conditions. It is now that smooth effective communications between the Company and society and its position on the market make it possible to promptly react to modern realia.
TheCompany’s mission
We have abilities, intention and skills to create high-quality clothes for women – clothing that will add self-confidence and create a feeling of joy and the mood of elation. We strive for creating comfortable conditions in our stores when a purchase will remain a memorable and unique experience.
The Company’s vision
Our goal is to become Company No. 1 on the fashion market in Russia, a company that serves as a benchmark and sets standards in the industry.
To be the leader means for us to be the best in the following aspects:
The best brandsWe strive for becoming leaders in each segment, and we offer not only a high-quality and fashionable product, but also a comfortable environment for making a purchase.
The best team
We have formed a team of professionals, that are capable of taking strategic and tactical decisions and bearing responsibility thereof.
The best results
We strive constant growth of all our financial indicators.
In our daily work we try to achieve the following goals:
- improvement of all business processes inside the Company, which, in its turn will allow us to occupy the leading position in the business community of the country;
- increase of the Company’s share on the Russian fashion market, one of the tools being the development of our brand portfolio.
For achieving the stated goals, we adhere to the following principles:
- ambition;
- openness;
- flexibility;
- ability to work in a team;
- focus on results.
Our main aim is to become Company №1.
Transparency of information
The openness of the Company to the society is fairly important for gaining leading positions on the market.
Since long ago have we defined for ourselves that all processes in the Company should be open for those interested. Working in accordance with international financial reporting standards, we provide our shareholders and potential investors with full information on the financial status of the Company.
Taking an active position in the business community, monitoring key events in the industry, participating in most significant conferences and conventions, we declare our position and demonstrate expertise on the Russian fashion market. In 2008 the top management of the Company appeared as speakers at such biggest summits devoted to development of the market as Summit of retail CEOs named «1000 first» (Moscow, Russia), retail congress named «Know- How in Fusion Style» (Ghurgada, Egypt), Fashion director (Moscow, Russia) and in over than 10 more similar conventions.
Adhering to the principle of openness of information, we shape the external attitude to the Company as to a reliable partner that can be a counterpart in mutually beneficial collaboration.
Social responsibility of the business
Effective development of business enables the Company to duly and promptly pay taxes to all levels of the state budget, to support social projects and provide the Company’s employees with social guarantees.
In 2008 we transferred to regional and federal budgets taxes and customs fees amounting to RUR more than 360 million.
We are responsible to our customer for high quality of our product, to the staff for appropriate working conditions and competitive salary, to society for the Company’s compliance with laws, rules, norms, values as well as for diligent business operations.
Ecological safety of the product
In our business relations, we collaborate only with those suppliers that meet all ecological norms in manufacturing our product and that are fully certified in accordance with ISO standards and meet ecological laws of their countries, availing of sufficient resources for controlling the quality of the raw materials that they use.
The quality and safety of our products have been certified by sanitary-epidemiological statements and declarationsми covering all merchandise that is on sale in our shops.