befree STAR
We want befree clothes to be found in every wardrobe!
The befree girl is young, not tied with marital bonds.
She is FUNNY and cocky.
She knows everything and believes in pink horses!
All she needs is LOVE!
We started with 3 shops in 2003 году, and now we have 116, 34 shops being launched in 2009!
We are known by 63% of customers.
In 2009, recognition of the brand grew by 9% due to the promotion campaign entitled «I am not like others» starring Gosha Kutsenko, a most popular actor of the Russian cinema and no less famous lady-killer.
Gosha Kutsenko composed four love songs especially for befree girls, as designer he made a series of tops and underpants. His love lyrics were beautifully printed on our garments.
In 2010, we are planning to:
- open at least 35 shops, 10 of which will be launched in Ukraine;
- increase the efficiency of shop operations by opening larger befree shops with bigger space (300-350 sq м);
- organize a flashy spring marketing campaign under the slogan “WITHOUT RULES” starring Alexander Emelianenko, a renowned sportsman, mixed martial arts fighter, and in order to increase the brand recognition.
- In the fall of 2010 present a new man’s line - befree man.
We broaden the borders of reality! Note down the time! We’ll make it!