ZARINA star
We love our woman the way she is!
She is about 30, married, she has children.
She works. The work is her means of self-expression.
She has a stable income, knows the value of money. She can appropriately and tastefully spend it.
She is self-asserted and sophisticated!
She is unique! She is beautiful!
She knows that veil does suit her!
The first retail chain in Russia!
We started in 1993, and now there are 104 shops. It was during only one year – 2009 – that we opened
32 shops.
66%* of respondents are aware of us
* In 2009, the targeted audience of ZARINA has changed.
We wanted to attract attention of active self-asserted women to the brand.
We managed to do this due to the joint project with Renata Litvinova, an icon of STYLE, a very famous
actress, film director and scriptwriter in Russia.
Renata Litvinova proposed her own vision of the brand’s style – laconic, elegant, intellectual design that found
its expression in the author’s collection of the Diva!
Within the framework of the new concept the product has also changed.
In 2010 we are planning to:
- open not less than 27 shops, 5 of which will be located in Ukraine;
- raise recognition of the brand among the targeted audience aged 25-40, carry out the promotion project
jointly with Renata Litvinova.