Mission and Key Values

 Melon Fashion Group: We think globally, we work globally!

The Company’s mission

We are skilled, prepared and able to produce women’s clothes of good quality that make women beautiful and self-assured. We try our best and succeed in creating comfortable environment in our shops so that buying clothes shall become a unique and unforgettable experience.

The Company’s vision

We wish to become Company №1 in the fashion market, a benchmark for competitors and model for the industry.

Striving to become the best for customers, we offer them:

The best brands

We offer a modern, fashionable and lovely product. Our pricing policy is adequate to what most of our customers can afford, while the atmosphere in the shop and customer-friendly service appeal to our clientele.

The best team

The Melon Fashion Group staff is a young and ambitious team that professionally and efficiently cooperates within the framework of the Company’s business operations.

The best results

We work hard to improve and raise all indicators of our performance. We never stop in our development.


The Company’s targets

To improve all business processes in the Company’s work: strategic, tactical and operative.

To increase the Company’s share in the fashion market, both by an intense expansion, and by adding to the brand portfolio.

To introduce our own brands to new markets.

The Company’s values

- ambitiousness
- trust
- flexibility
- quality
- ability for team-work

The Company’s principles

- customizing
- striving to succeed
- contributing personally to the Company’s growth
- conducting socially-responsible business.
© MFG 2007